Identification
- Brand
- Rolex
- Model
- Datejust 31
- Reference
- 68274
- Year of production
- 1990
- Gender
- Woman
- SKU
- AD10012






Margin scheme under Section 25a UStG · Insured shipping included
Rolex Datejust 31 Steel 68274 - 1990
Cologne Watch Düsseldorf
Schadowstraße 11
40212 Düsseldorf
Germany
Cologne Watch Köln
Benesisstraße 24-32
50672 Köln
Germany
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Description
The Rolex Datejust 31 with reference 68274 from 1990 is a classic representative of the legendary midsize Datejust generation. With a diameter of 31 mm, this reference perfectly bridges the gap between traditional ladies’ models and classic men’s watches, offering universal, timeless elegance. As a neo-vintage model from the transition between the 1980s and 1990s, it combines the robust durability of the Oyster architecture with the refined brilliance of a fluted White Gold bezel.
Classic 31 mm midsize Oyster case in stainless steel: Crafted from robust stainless steel with finely satin-finished surfaces and polished sides. The drilled lugs (Lug Holes) emphasize the authentic vintage character of this year.
Fluted bezel in solid 18-karat White Gold: The characteristic, light-catching fluting of the White Gold bezel adds the unmistakable, refined accent that has made the Datejust line world-famous.
Classic dial with tritium luminescence: The dial features traditional hour markers and hands. On examples from 1990, the original tritium luminescence provides an authentic patina and glows in a muted tone.
Cyclops lens and Date at 3 o’clock: The classic date window is magnified two and a half times by the integrated magnifying lens on the scratch-resistant Sapphire Crystal.
Robust automatic Calibre 2135 movement (COSC-certified): Inside, the highly precise mechanical manufacture calibre with automatic winding is at work, valued for its legendary durability and reliability.
Scratch-resistant Sapphire Crystal: Flat Sapphire Crystal protects the dial from external influences and ensures a clear view of the displays.
Screw-down Twinlock winding crown: Together with the solid case back, the screw-down crown provides reliable protection against moisture.
Practical water resistance for everyday wear (100 m / 10 ATM): Offers the full resilience of the classic Oyster construction.
Five-piece Jubilee bracelet or three-row Oyster bracelet: Usually fitted with the supple, finely linked Jubilee steel bracelet and the classic Folding Clasp, providing the highest level of comfort on the wrist.
Coveted neo-vintage classic (1990): Reference 68274 is a stylish, robust and value-retaining companion for every occasion - perfect for enthusiasts of classic Rolex proportions.

Specifications
Rolex Knowledge
Everything that helps identify a Rolex - serial number, country code, and the most important details explained concisely.
Rolex Serial numberFind out how to determine the year of manufacture of a Rolex watch by its serial number. Find out more now.Learn more now
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What you will receive
Before delivery, our watchmakers check every watch for authenticity, function and condition.
Datejust 31 comes with its original box and original papers.
12-month Cologne Watch warranty on movement and functionality – in addition to your statutory rights regarding defects.
Shipping is fully insured, with tracking and personal handover.
For online purchases, you can return the watch within the statutory withdrawal period.
On request, we hand over the watch in person at Cologne Watch Düsseldorf.
Locations
This watch is available at Cologne Watch Düsseldorf – feel free to visit us in person.
Before purchase
Alternatively, you can view and purchase your desired watch directly at our store in Cologne or Düsseldorf.
Yes, we guarantee the authenticity of every watch 100%. Each watch is thoroughly inspected by our experts for authenticity and functionality before sale. You will, of course, receive a proper dealer invoice with complete documentation.
All watches are technically inspected and professionally refurbished where necessary. Please refer to the condition description in the product details for the exact cosmetic and technical condition.
Whether the original box and papers are included is stated in the product details for each watch. Regardless, you will of course always receive a proper dealer invoice with complete documentation for your watch.
Every watch comes with a 12-month warranty covering the movement. In addition, you are of course fully entitled to your statutory warranty rights.
We accept the following payment methods:
Yes, we accept luxury watches from renowned brands as trade-ins. Contact us with details about your watch (brand, model, condition, accessories), and we will make you a fair offer that can be credited against the purchase price.
Yes, every watch is shipped fully insured via UPS Express or FedEx. We assume full responsibility until the watch has arrived safely with you.
Within Germany, 1–3 working days (free shipping). Within the EU, 2–4 working days. Internationally, 2–5 working days. Shipping costs for the EU and international destinations are calculated at checkout.
Yes, we ship worldwide via FedEx. Please note that import duties may apply, the amount of which is beyond our control.
Yes, visit us in Cologne (Benesisstr. 24–32, 50672 Cologne) or Düsseldorf (Schadowstrasse 11, 40212 Düsseldorf).
Yes, the 14-day right of withdrawal applies to online purchases. You may return the watch within 14 days without giving a reason. Please contact us in advance so that we can arrange insured return shipping for you. You can find all the details in our information on the right of withdrawal.